Buying a camera in the UK can be a great experience, but depending on your situation, there are a few reasons why some photographers feel it’s not always the best deal — especially compared to places like the US, Japan, or even parts of mainland Europe.
Here’s a quick breakdown of why buying a camera in the UK might not be the most wallet-friendly move:
💷 1. Higher Prices (Especially with VAT)
- The UK includes a 20% Value Added Tax (VAT) in the retail price. That makes cameras noticeably more expensive than in countries where tax is lower or applied differently.
- Even when prices look comparable at first glance, the UK price usually already includes tax, while US prices often show pre-tax amounts.
🌍 2. Better Deals Abroad
- Japan often has better pricing, especially on used or vintage gear — plus a huge secondhand market in excellent condition.
- US retailers regularly run more aggressive sales, rebates, or bundle deals.
- Some EU countries (like Germany or Ireland) may offer slightly better prices, particularly during seasonal sales.
🔁 3. Limited Return Windows or Restocking Fees
- Some UK stores (especially smaller ones) can be stricter with return policies.
- Online retailers may have shorter windows or fees, while global sites like B&H or Amazon US often offer more flexibility.
💸 4. Importing Still Might Be Cheaper (Even with Duties)
- In some cases, even after shipping and import duty, buying from Japan or the US can still come out cheaper.
- However, you’ll have to factor in:
- Import VAT + duties
- No UK warranty
- Potential delays or customs holdups
⚖️ 5. Weaker Pound vs Other Currencies
- Currency fluctuations often put UK buyers at a disadvantage when compared to USD or JPY pricing.
- A strong yen or dollar means imported cameras cost more in GBP.
That said, buying locally has perks: support from UK retailers, easier returns, warranty coverage, and no customs hassles. It really depends on how much you value peace of mind vs saving cash.
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